for senior leadership teams in finance or technology who want to drive growth.

Inspiration | Support | Advisory


Welcome, please start here…

Inspiration

A regularly updated collection of insights and ideas, organised according to the InMarketing map.

**Why: Strategy first, always**

  1. Develop a winning strategy

**What: Execute with focus**

  1. Build a strong brand
  2. Protect your reputation
  3. Generate sustainable demand

**How: Leverage best practice**

  1. Empower talented people
  2. Deploy the right technology
  3. Apply powerful methodologies

You might also enjoy…

🗞️ InMarketing This Week: A showcase for news likely to impact you - delivered with insight on why it matters and ideas on what to do about it. Published straight to your inbox every Sunday at six to give you a head start on the week. Get on the list >

📚 The library: Ideas you’ll return to again and again. Browse the shelves >

🎧 The playlist: Podcasts worthy of your spare time. Have a listen >

Now, put inspiration into practice…

Support

🧰 Tools: Software and platforms to help you in various aspects of your marketing. Learn more >

🤖 Artificial intelligence: AI ‘bots to supercharge your workflows. Learn more >

🤝 Providers: Agencies and freelancers that can support you to implement the ideas you’ve read about here. Learn more >

Need bespoke advice?

Advisory

InMarketing is a strategic advisory service for boards and executive leadership teams provided by Andrew Carrier - a marketing, branding and communications specialist with more than 25 years of experience helping B2B financial institutions and tech providers.

Whether you need a go-to-market strategy, sharper positioning, or regular access to a seasoned adviser, InMarketing can help you by establishing a blueprint to drive sustainable growth.


InMarketing

Strategic advisory services for senior leadership teams in B2B finance and technology.

Inspiration

Strategy

Branding

Communications

Demand generation

People

Technology

Methodologies

And more…

The library

The playlist

InMarketing This Week >

Support

Tools

AI

Partners

Advisory

by Andrew Carrier

Services

🔎 Audit

🧭 Strategy

🖋️ Messaging

Planning

🤷🏻 Problem-solving

☎️ Counsel

Working together

🪧 My principles

🗺️ The InMarketing map

FAQs

InMarketing vault

[If you’re a client, claim your key >](mailto:[email protected]?subject=I'd%20like%20access%20to%20the%20InMarketing%20client%20resources)

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